Reflect on the foundations of healthcare marketing

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Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module resources. Next, access websites to find the mission/vision/value statements for the following types of organizations:

 University hospital

 Hospital/healthcare system

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 Not-for-profit community hospital

 Ambulatory surgery center

 Skilled nursing facility

address the following critical elements:

 Challenges: Discuss any challenges you encountered finding these organizations’ mission/vision/values statements. Further, discuss any surprising or unexpected things you found.

 Commonality: What do the organization’s’ statements have in common? How do they differ?

 Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?

Support your responses by referencing the module resources